Retail

Nova Threads

A menswear store built around warm walnut, deep shadow gaps, and linear light.

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About the project

A menswear label that wanted a shop floor closer to a tailor's studio than a chain store. Walnut runs the length of both walls, broken by black steel rails and recessed shadow gaps.

The whole scheme hangs on the lighting: continuous magnetic track set into the ceiling, concealed coves washing the perimeter, and backlit mirrors that make the fitting area the warmest corner in the room.